The team picked up the award in the Design and Typography category for the work created to showcase UCL’s Forensic Evidence Interpretation Lab which is seeking to change the misinterpretation of evidence in criminal cases.
The campaign uses differing grammatical structures to highlight the significant difference it makes when minor information is left out – drawing similarities between grammar and evidence in the face of prosecution.
Professor Ruth Morgan, Director of the Centre said:
‘It’s fantastic that the work created for this project highlighting the vital need for Forensic Science research has won this prestigious award.
I’m delighted that taking a different approach by working with Ogilvy has enabled us to reveal this up to now unseen issue to a much wider audience than ever before, and to have it recognised at Cannes is a huge honour.’
To check out and support the crowd funding project: ucl.crowd.science
To readm ore about the campaign, click here.