Behavioural nudge or technological fudge?

Wednesday 3 October 2012

Distinguished Lecture by Prof Yvonne Rogers (UCL Computer Interaction Centre)


We all have a pet behaviour we would like to change, such as eating better, exercising more, or reducing our energy consumption. Many of us would also like to manage our time more effectively, by spending less time randomly Googling, sofa slouching or looking out the window. How can we design new technologies to help people change their behaviour? Nudging methods, derived from behavioural economics and social psychology, have become increasingly popular. But how effective are they, and can technology be designed to exploit them?

In this talk, Yvonne will describe our investigations into how decision environments can be restructured in innovative ways, using pervasive, ambient and wearable technologies to nudge behaviour in ways that are desirable to the individual. Our goal is to help people make better-informed decisions in situ. Underlying all of this, however, is the nagging question of whether it is ethical, desirable or sustainable to be nudging people in a desired direction. Or, is it a case of technological fudging, where we may be covering over deeper problems?

Register at the event page to help us estimate numbers.

UCL Contact: Steve Marchant (Visitors from outside UCL please email in advance). 
Date/Time: 3 Oct, 16:30 – 17:30
Venue: Roberts G06 Lecture Theatre (interactive map), Drinks Reception follows in MPEB 5.10 (interactive map)